While Hero is a new company, we’ve been in the mattress industry for nearly 30 years. We know what makes a good mattress, and where manufacturers cut corners. We know what’s important and what’s just marketing fluff.

Perhaps most importantly, we know how mattresses have been sold to consumers—with markups that seem almost criminal. And we decided to do something about it. Better materials, better pricing, and with a mission to give back. Read about our charitable giving, and how your purchases make the world a better place.